{"product_id":"esp-sugar-rush-pop-ups","title":"ESP Sugar Rush Pop Ups","description":"\u003ch1 data-section-id=\"167azjs\" data-start=\"0\" data-end=\"90\"\u003eESP Pop Ups Range – Pineapple Punch, Sugar Rush, Krillicious, Fruit Frenzy \u0026amp; Salty Squid\u003c\/h1\u003e\n\u003cp data-start=\"92\" data-end=\"300\"\u003eESP have built their reputation producing some of the most trusted terminal tackle in carp fishing, but their brand-new range of pop ups shows they've put just as much thought into their bait development too.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"583\"\u003eDesigned specifically for modern carp rigs and presentations, the new ESP Pop Up range combines high levels of buoyancy, carefully selected attractor packages, tough hookbait construction and proven flavour combinations that cover virtually every carp fishing situation imaginable.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"738\"\u003eThe range is available in both \u003cstrong data-start=\"616\" data-end=\"639\"\u003e13mm and 16mm sizes\u003c\/strong\u003e, allowing anglers to perfectly match their presentation to their chosen rig and fishing situation.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"911\"\u003eWhether you're fishing a heavily pressured day ticket, a tricky syndicate, a natural gravel pit or a runs water, this range gives you a hookbait option for every scenario.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1d0mpi2\" data-start=\"913\" data-end=\"934\"\u003eAvailable Flavours\u003c\/h2\u003e\n\u003cp data-start=\"936\" data-end=\"963\"\u003eThe new ESP range includes:\u003c\/p\u003e\n\u003cp data-start=\"965\" data-end=\"1088\"\u003e• Pineapple Punch Pop Ups\u003cbr data-start=\"990\" data-end=\"993\"\u003e• Sugar Rush Pop Ups\u003cbr data-start=\"1013\" data-end=\"1016\"\u003e• Krillicious Pop Ups\u003cbr data-start=\"1037\" data-end=\"1040\"\u003e• Fruit Frenzy Pop Ups\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e• Salty Squid Pop Ups\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1103\"\u003eAvailable in:\u003c\/p\u003e\n\u003cp data-start=\"1105\" data-end=\"1138\"\u003e• 13mm Pop Ups\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e• 16mm Pop Ups\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1373\"\u003eBuilt using a tough texture that makes them ideal for bait screws, spikes, flossing or direct piercing. These hookbaits are designed to maintain buoyancy and attraction for extended periods, helping you fish with complete confidence.\u003c\/p\u003e\n\u003ch2 data-section-id=\"c8ihby\" data-start=\"1375\" data-end=\"1401\"\u003eWhy Choose ESP Pop Ups?\u003c\/h2\u003e\n\u003cp data-start=\"1403\" data-end=\"1431\"\u003eA good pop up does two jobs.\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1480\"\u003eFirst, it has to maintain perfect presentation.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1554\"\u003eSecond, it needs to attract carp when other hookbaits are being ignored.\u003c\/p\u003e\n\u003cp data-start=\"1556\" data-end=\"1589\"\u003eESP have focused heavily on both.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1591\" data-end=\"1607\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1609\" data-end=\"1922\"\u003e• Long-lasting buoyancy\u003cbr data-start=\"1632\" data-end=\"1635\"\u003e• Tough texture for modern rig systems\u003cbr data-start=\"1673\" data-end=\"1676\"\u003e• Strong attractor packages\u003cbr data-start=\"1703\" data-end=\"1706\"\u003e• Colours matched to flavour profiles\u003cbr data-start=\"1743\" data-end=\"1746\"\u003e• Suitable for all seasons\u003cbr data-start=\"1772\" data-end=\"1775\"\u003e• Perfect for Ronnie, Spinner, Chod and Hinged Stiff Rigs\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e• Available in two versatile sizes\u003cbr data-start=\"1869\" data-end=\"1872\"\u003e• Developed specifically for modern carp fishing\u003c\/p\u003e\n\u003cp data-start=\"1924\" data-end=\"2104\"\u003eUnlike softer hookbaits that can absorb water and lose buoyancy, these are designed to stay popped up for long periods, maintaining the presentation you intended when you cast out.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1kzy68\" data-start=\"2106\" data-end=\"2136\"\u003eESP Pineapple Punch Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"2138\" data-end=\"2223\"\u003eIf there's one flavour that has caught carp consistently for decades, it's pineapple.\u003c\/p\u003e\n\u003cp data-start=\"2225\" data-end=\"2325\"\u003eESP have taken the classic pineapple approach and turned it up several notches with Pineapple Punch.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2365\"\u003eThese bright yellow hookbaits combine:\u003c\/p\u003e\n\u003cp data-start=\"2367\" data-end=\"2436\"\u003e• Pineapple attractors\u003cbr data-start=\"2389\" data-end=\"2392\"\u003e• Sweet creamy notes\u003cbr data-start=\"2412\" data-end=\"2415\"\u003e• Fruity stimulants\u003c\/p\u003e\n\u003cp data-start=\"2438\" data-end=\"2525\"\u003eThe result is a sweet yet acidic profile that carp find incredibly difficult to ignore.\u003c\/p\u003e\n\u003cp data-start=\"2527\" data-end=\"2653\"\u003eThe flavour provides instant attraction while still offering enough depth to keep fish investigating your hookbait for longer.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1u9zjaq\" data-start=\"2655\" data-end=\"2694\"\u003eBest Situations For Pineapple Punch\u003c\/h3\u003e\n\u003cp data-start=\"2696\" data-end=\"2821\"\u003e• Single hookbait fishing\u003cbr data-start=\"2721\" data-end=\"2724\"\u003e• Winter sessions\u003cbr data-start=\"2741\" data-end=\"2744\"\u003e• Day ticket waters\u003cbr data-start=\"2763\" data-end=\"2766\"\u003e• Bright hookbait approaches\u003cbr data-start=\"2794\" data-end=\"2797\"\u003e• Chod and Ronnie rigs\u003c\/p\u003e\n\u003cp data-start=\"2823\" data-end=\"2945\"\u003eThe yellow colour provides excellent visibility while the attractor package continues working long after the initial cast.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1k8shtg\" data-start=\"2947\" data-end=\"2972\"\u003eESP Sugar Rush Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"2974\" data-end=\"3052\"\u003eSugar Rush is likely to become one of the most popular hookbaits in the range.\u003c\/p\u003e\n\u003cp data-start=\"3054\" data-end=\"3175\"\u003eFinished in a washed-out pink colour, these combine sweet, creamy and fruity attractors into a highly versatile hookbait.\u003c\/p\u003e\n\u003cp data-start=\"3177\" data-end=\"3311\"\u003eThe profile is designed to create an instant feeding response while maintaining a subtle enough attraction package for pressured carp.\u003c\/p\u003e\n\u003cp data-start=\"3313\" data-end=\"3446\"\u003eMany modern anglers favour washed-out colours over bright fluoro hookbaits because they provide attraction without looking unnatural.\u003c\/p\u003e\n\u003cp data-start=\"3448\" data-end=\"3491\"\u003eSugar Rush sits perfectly in that category.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1kp13hi\" data-start=\"3493\" data-end=\"3527\"\u003eBest Situations For Sugar Rush\u003c\/h3\u003e\n\u003cp data-start=\"3529\" data-end=\"3637\"\u003e• Pressured carp waters\u003cbr data-start=\"3552\" data-end=\"3555\"\u003e• Clear water venues\u003cbr data-start=\"3575\" data-end=\"3578\"\u003e• Winter fishing\u003cbr data-start=\"3594\" data-end=\"3597\"\u003e• Zig fishing\u003cbr data-start=\"3610\" data-end=\"3613\"\u003e• Over beds of boilies\u003c\/p\u003e\n\u003cp data-start=\"3639\" data-end=\"3759\"\u003ePink remains one of the most consistent hookbait colours in UK carp fishing and Sugar Rush takes full advantage of that.\u003c\/p\u003e\n\u003ch2 data-section-id=\"6vrcg0\" data-start=\"3761\" data-end=\"3787\"\u003eESP Krillicious Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"3789\" data-end=\"3881\"\u003eFor anglers who prefer a more savoury approach, Krillicious is likely to become a favourite.\u003c\/p\u003e\n\u003cp data-start=\"3883\" data-end=\"3916\"\u003eThese dark red hookbaits combine:\u003c\/p\u003e\n\u003cp data-start=\"3918\" data-end=\"3986\"\u003e• Fishmeal ingredients\u003cbr data-start=\"3940\" data-end=\"3943\"\u003e• Krill attractors\u003cbr data-start=\"3961\" data-end=\"3964\"\u003e• Rich savoury notes\u003c\/p\u003e\n\u003cp data-start=\"3988\" data-end=\"4094\"\u003eCreating a food-based profile that feels right at home over fishmeal boilies and heavy baiting situations.\u003c\/p\u003e\n\u003cp data-start=\"4096\" data-end=\"4202\"\u003eUnlike fruity hookbaits designed for instant attraction, Krillicious is built around genuine food signals.\u003c\/p\u003e\n\u003cp data-start=\"4204\" data-end=\"4349\"\u003eThe dark red colouring works brilliantly when fishing over pellets, boilies and natural lakebeds where subtlety can often outfish bright colours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1t0948i\" data-start=\"4351\" data-end=\"4386\"\u003eBest Situations For Krillicious\u003c\/h3\u003e\n\u003cp data-start=\"4388\" data-end=\"4514\"\u003e• Fishing over boilies\u003cbr data-start=\"4410\" data-end=\"4413\"\u003e• Spod mixes\u003cbr data-start=\"4425\" data-end=\"4428\"\u003e• Pellet-based baiting campaigns\u003cbr data-start=\"4460\" data-end=\"4463\"\u003e• Summer fishing\u003cbr data-start=\"4479\" data-end=\"4482\"\u003e• Long-term baiting approaches\u003c\/p\u003e\n\u003cp data-start=\"4516\" data-end=\"4619\"\u003eIf you're already fishing krill, fishmeal or savoury-style boilies, Krillicious makes a natural choice.\u003c\/p\u003e\n\u003ch2 data-section-id=\"tie90a\" data-start=\"4621\" data-end=\"4648\"\u003eESP Fruit Frenzy Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"4650\" data-end=\"4736\"\u003eFruit Frenzy takes a classic carp fishing flavour profile and gives it a modern twist.\u003c\/p\u003e\n\u003cp data-start=\"4738\" data-end=\"4879\"\u003eFinished in a washed-out orange colour, these hookbaits feature a powerful fruity aroma that has accounted for countless carp over the years.\u003c\/p\u003e\n\u003cp data-start=\"4881\" data-end=\"5054\"\u003eWhilst some flavours come and go, fruity attractors remain effective because they continue standing out amongst the huge number of fishmeal baits used on modern carp waters.\u003c\/p\u003e\n\u003cp data-start=\"5056\" data-end=\"5124\"\u003eThe orange colour is highly visible without being overly aggressive.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1x97fyg\" data-start=\"5126\" data-end=\"5162\"\u003eBest Situations For Fruit Frenzy\u003c\/h3\u003e\n\u003cp data-start=\"5164\" data-end=\"5284\"\u003e• Spring fishing\u003cbr data-start=\"5180\" data-end=\"5183\"\u003e• Summer fishing\u003cbr data-start=\"5199\" data-end=\"5202\"\u003e• Single hookbait fishing\u003cbr data-start=\"5227\" data-end=\"5230\"\u003e• Zig fishing\u003cbr data-start=\"5243\" data-end=\"5246\"\u003e• Waters dominated by fishmeal baits\u003c\/p\u003e\n\u003cp data-start=\"5286\" data-end=\"5390\"\u003eSometimes doing something different is enough to nick an extra bite, and Fruit Frenzy does exactly that.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1q2g65v\" data-start=\"5392\" data-end=\"5418\"\u003eESP Salty Squid Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"5420\" data-end=\"5502\"\u003eIf you're looking for a serious big fish hookbait, Salty Squid deserves attention.\u003c\/p\u003e\n\u003cp data-start=\"5504\" data-end=\"5534\"\u003eThese white hookbaits combine:\u003c\/p\u003e\n\u003cp data-start=\"5536\" data-end=\"5624\"\u003e• Squid attractors\u003cbr data-start=\"5554\" data-end=\"5557\"\u003e• Marine extracts\u003cbr data-start=\"5574\" data-end=\"5577\"\u003e• Pepper oils\u003cbr data-start=\"5590\" data-end=\"5593\"\u003e• Salt-based feeding triggers\u003c\/p\u003e\n\u003cp data-start=\"5626\" data-end=\"5693\"\u003eCreating a powerful savoury profile that works throughout the year.\u003c\/p\u003e\n\u003cp data-start=\"5695\" data-end=\"5792\"\u003eThe white colour provides fantastic visibility, particularly over silt, clay and darker lakebeds.\u003c\/p\u003e\n\u003ch3 data-section-id=\"dfz0e9\" data-start=\"5794\" data-end=\"5829\"\u003eBest Situations For Salty Squid\u003c\/h3\u003e\n\u003cp data-start=\"5831\" data-end=\"5941\"\u003e• Big fish waters\u003cbr data-start=\"5848\" data-end=\"5851\"\u003e• Natural venues\u003cbr data-start=\"5867\" data-end=\"5870\"\u003e• Autumn fishing\u003cbr data-start=\"5886\" data-end=\"5889\"\u003e• Winter fishing\u003cbr data-start=\"5905\" data-end=\"5908\"\u003e• Fishing over fishmeal boilies\u003c\/p\u003e\n\u003cp data-start=\"5943\" data-end=\"6103\"\u003eMany anglers consider squid and pepper combinations among the most successful flavour profiles ever developed, and Salty Squid builds on that proven foundation.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1axxyri\" data-start=\"6105\" data-end=\"6152\"\u003e13mm or 16mm – Which Size Should You Choose?\u003c\/h2\u003e\n\u003ch3 data-section-id=\"iuxuv1\" data-start=\"6154\" data-end=\"6170\"\u003e13mm Pop Ups\u003c\/h3\u003e\n\u003cp data-start=\"6172\" data-end=\"6184\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"6186\" data-end=\"6288\"\u003e• Ronnie Rigs\u003cbr data-start=\"6199\" data-end=\"6202\"\u003e• Spinner Rigs\u003cbr data-start=\"6216\" data-end=\"6219\"\u003e• Snowman Presentations\u003cbr data-start=\"6242\" data-end=\"6245\"\u003e• Wafter-style presentations\u003cbr data-start=\"6273\" data-end=\"6276\"\u003e• Zig Rigs\u003c\/p\u003e\n\u003cp data-start=\"6290\" data-end=\"6375\"\u003eThe smaller profile is often less intimidating and can be deadly on pressured waters.\u003c\/p\u003e\n\u003cp data-start=\"6377\" data-end=\"6487\"\u003eMany anglers are increasingly turning to smaller hookbaits when fish have become wary of larger presentations.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rdabug\" data-start=\"6489\" data-end=\"6505\"\u003e16mm Pop Ups\u003c\/h3\u003e\n\u003cp data-start=\"6507\" data-end=\"6519\"\u003ePerfect for:\u003c\/p\u003e\n\u003cp data-start=\"6521\" data-end=\"6628\"\u003e• Chod Rigs\u003cbr data-start=\"6532\" data-end=\"6535\"\u003e• Hinged Stiff Rigs\u003cbr data-start=\"6554\" data-end=\"6557\"\u003e• Long sessions\u003cbr data-start=\"6572\" data-end=\"6575\"\u003e• Fishing over baited areas\u003cbr data-start=\"6602\" data-end=\"6605\"\u003e• Big fish situations\u003c\/p\u003e\n\u003cp data-start=\"6630\" data-end=\"6715\"\u003eThe additional buoyancy helps support larger hooks and more aggressive rig mechanics.\u003c\/p\u003e\n\u003cp data-start=\"6717\" data-end=\"6783\"\u003eThese are ideal when maximum visibility and buoyancy are required.\u003c\/p\u003e\n\u003ch2 data-section-id=\"ho9che\" data-start=\"6785\" data-end=\"6810\"\u003eHow To Use ESP Pop Ups\u003c\/h2\u003e\n\u003cp data-start=\"6812\" data-end=\"6909\"\u003eThese hookbaits are incredibly versatile and can be incorporated into almost any modern carp rig.\u003c\/p\u003e\n\u003ch3 data-section-id=\"m40a2z\" data-start=\"6911\" data-end=\"6925\"\u003eRonnie Rig\u003c\/h3\u003e\n\u003cp data-start=\"6927\" data-end=\"6966\"\u003eProbably the most popular option today.\u003c\/p\u003e\n\u003cp data-start=\"6968\" data-end=\"7068\"\u003eBoth the 13mm and 16mm versions work brilliantly depending on hook size and presentation preference.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ucehdm\" data-start=\"7070\" data-end=\"7082\"\u003eChod Rig\u003c\/h3\u003e\n\u003cp data-start=\"7084\" data-end=\"7211\"\u003eThe 16mm versions excel here, creating a highly visible presentation that can be fished confidently over weed, chod and debris.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1p6ocjh\" data-start=\"7213\" data-end=\"7233\"\u003eHinged Stiff Rig\u003c\/h3\u003e\n\u003cp data-start=\"7235\" data-end=\"7298\"\u003eA classic big carp setup where buoyancy is absolutely critical.\u003c\/p\u003e\n\u003cp data-start=\"7300\" data-end=\"7391\"\u003eThe ESP pop ups maintain lift for extended periods, making them ideal for this application.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1c2t6sd\" data-start=\"7393\" data-end=\"7408\"\u003eSnowman Rig\u003c\/h3\u003e\n\u003cp data-start=\"7410\" data-end=\"7493\"\u003ePair a 13mm pop up with a bottom bait to create a critically balanced presentation.\u003c\/p\u003e\n\u003ch3 data-section-id=\"wxs5wm\" data-start=\"7495\" data-end=\"7510\"\u003eZig Fishing\u003c\/h3\u003e\n\u003cp data-start=\"7512\" data-end=\"7617\"\u003eThe smaller 13mm versions are excellent for zig presentations when fish are cruising higher in the water.\u003c\/p\u003e\n\u003ch2 data-section-id=\"qss5wj\" data-start=\"7619\" data-end=\"7662\"\u003eWhy Anglers Are Excited About This Range\u003c\/h2\u003e\n\u003cp data-start=\"7664\" data-end=\"7734\"\u003eESP aren't a company that launches products simply for the sake of it.\u003c\/p\u003e\n\u003cp data-start=\"7736\" data-end=\"7824\"\u003eEverything they produce tends to be developed with practical fishing situations in mind.\u003c\/p\u003e\n\u003cp data-start=\"7826\" data-end=\"7861\"\u003eThe new pop up range gives anglers:\u003c\/p\u003e\n\u003cp data-start=\"7863\" data-end=\"8039\"\u003e• Modern flavour profiles\u003cbr data-start=\"7888\" data-end=\"7891\"\u003e• Proven classic attractors\u003cbr data-start=\"7918\" data-end=\"7921\"\u003e• Excellent buoyancy\u003cbr data-start=\"7941\" data-end=\"7944\"\u003e• Multiple colours\u003cbr data-start=\"7962\" data-end=\"7965\"\u003e• Two practical sizes\u003cbr data-start=\"7986\" data-end=\"7989\"\u003e• Rig-specific options\u003cbr data-start=\"8011\" data-end=\"8014\"\u003e• Reliable presentation\u003c\/p\u003e\n\u003cp data-start=\"8041\" data-end=\"8188\"\u003eInstead of producing multiple versions of the same bait, they've created five distinct attractor profiles that genuinely offer something different.\u003c\/p\u003e\n\u003cp data-start=\"8190\" data-end=\"8320\"\u003eWhether you prefer sweet, fruity, fishmeal or savoury hookbaits, there's an option within the range to suit your style of fishing.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"8322\" data-end=\"8337\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"8339\" data-end=\"8690\"\u003e• Available in 13mm and 16mm sizes\u003cbr data-start=\"8373\" data-end=\"8376\"\u003e• Pineapple Punch flavour\u003cbr data-start=\"8401\" data-end=\"8404\"\u003e• Sugar Rush flavour\u003cbr data-start=\"8424\" data-end=\"8427\"\u003e• Krillicious flavour\u003cbr data-start=\"8448\" data-end=\"8451\"\u003e• Fruit Frenzy flavour\u003cbr data-start=\"8473\" data-end=\"8476\"\u003e• Salty Squid flavour\u003cbr data-start=\"8497\" data-end=\"8500\"\u003e• Tough texture for spikes and bait screws\u003cbr data-start=\"8542\" data-end=\"8545\"\u003e• Long-lasting buoyancy\u003cbr data-start=\"8568\" data-end=\"8571\"\u003e• Ideal for modern carp rigs\u003cbr data-start=\"8599\" data-end=\"8602\"\u003e• Suitable for all seasons\u003cbr data-start=\"8628\" data-end=\"8631\"\u003e• Perfect for Ronnie, Spinner, Chod and Hinged Stiff Rigs\u003c\/p\u003e\n\u003cp data-start=\"8692\" data-end=\"9098\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhether you're looking for a bright fruity single hookbait, a subtle washed-out presentation, a fishmeal-based food bait or a squid hookbait packed with savoury attraction, the new ESP Pop Up range has an option to suit every style of carp fishing. With proven flavours, practical sizes and ESP's reputation for quality behind them, these hookbaits are set to become a firm favourite among UK carp anglers.\u003c\/p\u003e","brand":"Billing Tackle","offers":[{"title":"13mm","offer_id":53346794733915,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"16mm","offer_id":53346794766683,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/4749\/2955\/files\/esppopups_9.webp?v=1781012962","url":"https:\/\/billingtackle.co.uk\/products\/esp-sugar-rush-pop-ups","provider":"Billing Tackle","version":"1.0","type":"link"}