ESP Pop Ups Range – Pineapple Punch, Sugar Rush, Krillicious, Fruit Frenzy & Salty Squid
ESP have built their reputation producing some of the most trusted terminal tackle in carp fishing, but their brand-new range of pop ups shows they've put just as much thought into their bait development too.
Designed specifically for modern carp rigs and presentations, the new ESP Pop Up range combines high levels of buoyancy, carefully selected attractor packages, tough hookbait construction and proven flavour combinations that cover virtually every carp fishing situation imaginable.
The range is available in both 13mm and 16mm sizes, allowing anglers to perfectly match their presentation to their chosen rig and fishing situation.
Whether you're fishing a heavily pressured day ticket, a tricky syndicate, a natural gravel pit or a runs water, this range gives you a hookbait option for every scenario.
Available Flavours
The new ESP range includes:
• Pineapple Punch Pop Ups
• Sugar Rush Pop Ups
• Krillicious Pop Ups
• Fruit Frenzy Pop Ups
• Salty Squid Pop Ups
Available in:
• 13mm Pop Ups
• 16mm Pop Ups
Built using a tough texture that makes them ideal for bait screws, spikes, flossing or direct piercing. These hookbaits are designed to maintain buoyancy and attraction for extended periods, helping you fish with complete confidence.
Why Choose ESP Pop Ups?
A good pop up does two jobs.
First, it has to maintain perfect presentation.
Second, it needs to attract carp when other hookbaits are being ignored.
ESP have focused heavily on both.
Key Benefits
• Long-lasting buoyancy
• Tough texture for modern rig systems
• Strong attractor packages
• Colours matched to flavour profiles
• Suitable for all seasons
• Perfect for Ronnie, Spinner, Chod and Hinged Stiff Rigs
• Available in two versatile sizes
• Developed specifically for modern carp fishing
Unlike softer hookbaits that can absorb water and lose buoyancy, these are designed to stay popped up for long periods, maintaining the presentation you intended when you cast out.
ESP Pineapple Punch Pop Ups
If there's one flavour that has caught carp consistently for decades, it's pineapple.
ESP have taken the classic pineapple approach and turned it up several notches with Pineapple Punch.
These bright yellow hookbaits combine:
• Pineapple attractors
• Sweet creamy notes
• Fruity stimulants
The result is a sweet yet acidic profile that carp find incredibly difficult to ignore.
The flavour provides instant attraction while still offering enough depth to keep fish investigating your hookbait for longer.
Best Situations For Pineapple Punch
• Single hookbait fishing
• Winter sessions
• Day ticket waters
• Bright hookbait approaches
• Chod and Ronnie rigs
The yellow colour provides excellent visibility while the attractor package continues working long after the initial cast.
ESP Sugar Rush Pop Ups
Sugar Rush is likely to become one of the most popular hookbaits in the range.
Finished in a washed-out pink colour, these combine sweet, creamy and fruity attractors into a highly versatile hookbait.
The profile is designed to create an instant feeding response while maintaining a subtle enough attraction package for pressured carp.
Many modern anglers favour washed-out colours over bright fluoro hookbaits because they provide attraction without looking unnatural.
Sugar Rush sits perfectly in that category.
Best Situations For Sugar Rush
• Pressured carp waters
• Clear water venues
• Winter fishing
• Zig fishing
• Over beds of boilies
Pink remains one of the most consistent hookbait colours in UK carp fishing and Sugar Rush takes full advantage of that.
ESP Krillicious Pop Ups
For anglers who prefer a more savoury approach, Krillicious is likely to become a favourite.
These dark red hookbaits combine:
• Fishmeal ingredients
• Krill attractors
• Rich savoury notes
Creating a food-based profile that feels right at home over fishmeal boilies and heavy baiting situations.
Unlike fruity hookbaits designed for instant attraction, Krillicious is built around genuine food signals.
The dark red colouring works brilliantly when fishing over pellets, boilies and natural lakebeds where subtlety can often outfish bright colours.
Best Situations For Krillicious
• Fishing over boilies
• Spod mixes
• Pellet-based baiting campaigns
• Summer fishing
• Long-term baiting approaches
If you're already fishing krill, fishmeal or savoury-style boilies, Krillicious makes a natural choice.
ESP Fruit Frenzy Pop Ups
Fruit Frenzy takes a classic carp fishing flavour profile and gives it a modern twist.
Finished in a washed-out orange colour, these hookbaits feature a powerful fruity aroma that has accounted for countless carp over the years.
Whilst some flavours come and go, fruity attractors remain effective because they continue standing out amongst the huge number of fishmeal baits used on modern carp waters.
The orange colour is highly visible without being overly aggressive.
Best Situations For Fruit Frenzy
• Spring fishing
• Summer fishing
• Single hookbait fishing
• Zig fishing
• Waters dominated by fishmeal baits
Sometimes doing something different is enough to nick an extra bite, and Fruit Frenzy does exactly that.
ESP Salty Squid Pop Ups
If you're looking for a serious big fish hookbait, Salty Squid deserves attention.
These white hookbaits combine:
• Squid attractors
• Marine extracts
• Pepper oils
• Salt-based feeding triggers
Creating a powerful savoury profile that works throughout the year.
The white colour provides fantastic visibility, particularly over silt, clay and darker lakebeds.
Best Situations For Salty Squid
• Big fish waters
• Natural venues
• Autumn fishing
• Winter fishing
• Fishing over fishmeal boilies
Many anglers consider squid and pepper combinations among the most successful flavour profiles ever developed, and Salty Squid builds on that proven foundation.
13mm or 16mm – Which Size Should You Choose?
13mm Pop Ups
Perfect for:
• Ronnie Rigs
• Spinner Rigs
• Snowman Presentations
• Wafter-style presentations
• Zig Rigs
The smaller profile is often less intimidating and can be deadly on pressured waters.
Many anglers are increasingly turning to smaller hookbaits when fish have become wary of larger presentations.
16mm Pop Ups
Perfect for:
• Chod Rigs
• Hinged Stiff Rigs
• Long sessions
• Fishing over baited areas
• Big fish situations
The additional buoyancy helps support larger hooks and more aggressive rig mechanics.
These are ideal when maximum visibility and buoyancy are required.
How To Use ESP Pop Ups
These hookbaits are incredibly versatile and can be incorporated into almost any modern carp rig.
Ronnie Rig
Probably the most popular option today.
Both the 13mm and 16mm versions work brilliantly depending on hook size and presentation preference.
Chod Rig
The 16mm versions excel here, creating a highly visible presentation that can be fished confidently over weed, chod and debris.
Hinged Stiff Rig
A classic big carp setup where buoyancy is absolutely critical.
The ESP pop ups maintain lift for extended periods, making them ideal for this application.
Snowman Rig
Pair a 13mm pop up with a bottom bait to create a critically balanced presentation.
Zig Fishing
The smaller 13mm versions are excellent for zig presentations when fish are cruising higher in the water.
Why Anglers Are Excited About This Range
ESP aren't a company that launches products simply for the sake of it.
Everything they produce tends to be developed with practical fishing situations in mind.
The new pop up range gives anglers:
• Modern flavour profiles
• Proven classic attractors
• Excellent buoyancy
• Multiple colours
• Two practical sizes
• Rig-specific options
• Reliable presentation
Instead of producing multiple versions of the same bait, they've created five distinct attractor profiles that genuinely offer something different.
Whether you prefer sweet, fruity, fishmeal or savoury hookbaits, there's an option within the range to suit your style of fishing.
Key Features
• Available in 13mm and 16mm sizes
• Pineapple Punch flavour
• Sugar Rush flavour
• Krillicious flavour
• Fruit Frenzy flavour
• Salty Squid flavour
• Tough texture for spikes and bait screws
• Long-lasting buoyancy
• Ideal for modern carp rigs
• Suitable for all seasons
• Perfect for Ronnie, Spinner, Chod and Hinged Stiff Rigs
Whether you're looking for a bright fruity single hookbait, a subtle washed-out presentation, a fishmeal-based food bait or a squid hookbait packed with savoury attraction, the new ESP Pop Up range has an option to suit every style of carp fishing. With proven flavours, practical sizes and ESP's reputation for quality behind them, these hookbaits are set to become a firm favourite among UK carp anglers.
